Website Creative Brief | Studio Tiger

WEBSITE – Creative Brief

Forming the creative brief is the most important step. This will set the direction, scope of work, cost and timeline of the project so please take your time and answer as much as you can.

Your name

Email Address

What is your business's name and domain name (if you already have one)?

What do you do (what is your industry, what product do you sell, service you offer…)?

What is your unique selling point? Why people should choose you instead of your competitor? What make you different? What make the best / expert in your field?

Who are your target consumers? Who buy your product / service? Age, gender... Who make the decision in buying?

Who are your competitors?

Do you have a logo and / or a brand guideline?

Any style reference? If you have any reference images, please email design@studiotiger.co.uk

Any colour reference? If you have a reference palette, please email it to design@studiotiger.co.uk

Do you want to accept online payment?

Any specific functions you want on your website?

How many pages do you want on the website? Please name each of the pages and sub-pages you want. Starting from homepage, about us, contact…

Do you have a tagline? Do you have the exact copy, every single letters, numbers, spaces… for each of the pages of the website? Do you have the content (video, photo, text, PDF download...) for your product / courses... ready?

Do you have all the images ready for the website? You will need at least 1 - 2 images for each page of the website.

How often do you want to update content of your site?

Is there any plan you have for the website in the next year (add more functions, change in product, services...)?

When is the deadline? When do you want to launch the website?

What DON’T you like? What to avoid?

Any other note?

6 + 2 =