Logo Creative Brief | Studio Tiger

LOGO – Creative Brief

Forming the creative brief is the most important step. This will set the direction for your branding project so please take your time and answer as much as you can.

Your name

Email Address

What is your business's name?

What do you do (what is your industry, what product do you sell, service you offer…)?

What is your unique selling point? Why people should choose you instead of your competitor? What make you different? What make the best / expert in your field?

Who are your target consumers? Who buy your product? Age, gender... Who make the decision in buying?

Who are your competitors?

Where will your logo appear (leaflet, website, car, billboard…)?

Any style reference? If you have a reference image, please email design@studiotiger.co.uk

Any colour reference? If you have a reference palette, please email it to design@studiotiger.co.uk

Do you have a tagline? (Please state the exact copy, every single letters, numbers, spaces…)

What images to show? Do you have any photo / illustrations / icons you want in the logo?

What DON’T you like? What to avoid?

When is the deadline for this project?

What is your business plan in 1, 3, 5 years? Would there be any changes in the service you offer or the industry you work in? Where do you see yourself in 3, 5 years?

Any other note?

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